CYAN invites you to participate in an upcoming webinar on utilizing social media to motivate and support youth and young adult quit attempts. Structured as a case study, the webinar will provide an overview of CYAN’s paid digital cessation campaigns which began in 2020 and were consumer tested with youth and young adult audiences throughout California. Topics will include campaign development, testing messages with youth and young adults, message preferences, and campaign outcomes. This webinar will also share CYAN’s best practices for crafting messages to support and motivate quit attempts, as well as share the digital cessation resources CYAN has available for the field.

Webinar Registration

Young adults continue to use vaping devices at higher rates than any other adult population. College students, specifically, have seen an increase in vaping compared to young adults not in colleges. This webinar will provide a brief overview of current young adult tobacco use behavior, discuss changes in young adult addiction since introduction of nicotine salt vaping devices, share information on tobacco/nicotine addiction, highlight young adult quit behavior, and promote resources students can use to support quit attempts. Additionally, ideas for promoting quit resources on college and university campuses during the Great American Smokeout will be shared. Register for this webinar here.